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SOCIAL MEDIA WORK
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Facebook ads: setting up adverts for social media with Meta Business manager
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Social media strategy planning
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Content production and curation eg. photos and videos including Instagram reels
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Customer communication and queries
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Copywriting for social media posts
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Google Ads Manager and merchant centre
DÁrcs Peak Sunglasses new release
Cannondale Campaign
Due to the increasing cost of living, purchasing expensive bicycles, particularly high-end ones, has become unaffordable for many. Our marketing team was assigned the task of creating a campaign that emphasises Cannondale South Africa's lower prices by incorporating humour and highlighting the fact that high-end bicycles are costly, but we are making them more affordable. One of my ideas to simulate cutting a bicycle fork in half, as if someone was doing it to make their bike resemble a Cannondale with its signature Lefty fork (which is essentially half a normal fork). Feel free to click on the images to see them on Instagram.
RED-E Ecommerce site campaign
The RED-E electronics brand was never a brand to sell directly to the public, until the company decided that they wanted to start selling online. I was tasked with doing my best to get new users to the website. I set up Google Merchant Centre, Google Ads and Analytics and set up Facebook and Instagram Ads. In the first month we had over 11000 new users to our website, which was no small feat for a small B2B brand.
Cannondale ZA Campaign with John Smit and Alan Hatherly
A fun collaboration between two public figures for the Cannondale Bicycle brand, one being a top cylclist and Cannondale team rider and the other an ex Springbok rugby player. The aim was to create some hype around the brand and leverage off the two public figures.
DÁRCS EYEWEAR #embracethejourney campaign
D'Arcs eyewear has been a popular brand amongst cyclists in South Africans, but some of the glasses were a bit old school and the brand was more popular with older cyclists than runners and other sports lovers. We launched the Embrace The Journey Campaign to freshen the brand and create brand awareness that would ultimately lead to sales. I was responsible for shooting, editing and planning content for the campaign.
Instagram Reels
Zini Celebrate Cycling campaign
Omnico, a distributor of cycling brands in South Africa decided to design and create their own bicycle brand called Zini to compete with other entry-level cycling brands and target those who just wanted to have fun on their bikes as well as some more serious riders. The Celebrate Cycling campaign was created to drive interest in the brand through organic and paid content.
D'ARCS AURA AND REACT PRODUCT LAUNCH
RED-E competitions and product posts
Paid advertising
An example of a small campaign to sell a power station and solar panel combo for Father's Day. With one small ad of R400 I managed to sell two of these items directly through Facebooks Ads.
Client accounts
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