In November 2016, after studying Journalism at Rhodes University for four years, I left the confines of the Eastern Cape and moved to Cape Town to work for Omnico PTY LTD as the content manager/editor for GoPro South Africa. I managed the Facebook and Instagram accounts for the brand, and took on running the social media and curating content for Cannondale South Africa, one of South Africa's biggest bike brands. Throughout my time at Omnico I have filmed and edited videos at numerous events, such as Cape Epic, Sani2c, Ultimate X, Knysna Big 5 and many smaller events. Currently, I shoot and edit videos at events, but my main focus is managing the social strategy and implementation for GoPro South Africa, Cannondale South Africa as well as some of Omnico's other brands such as RED-E and D'Arcs.  This includes shooting and editing all content, from Lifestyle to product videos and images. 

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I enjoy surfing and cycling and I have created a pretty successful social media presence for my rescue cats, with an Instagram account of over 10 000 followers (mowglithehobo). I have also taught myself photo editing in Photoshop and Lightroom and I am able to design social posts through Canva.

 

My social media experience up until now has taught me how to effectively plan content for different brands and I believe I have a solid knowledge of how social media works and how to target the correct people.  Not only do I post and plan content, I also run ads through Meta Business Suite to increase reach and promote sales. I have also been exploring the Google Business Suite and learning about Google Ads, Google Analytics, Google Merchant Centre etc. 

 

Throughout my time at varsity, I produced a number of short news stories and short documentaries on various events in the vicinity of Grahamstown and one documentary in Durban which can be found here.

 

In short, I love the digital world of social media and I can bring both my content production knowledge and my social media knowledge to help you increase your brand's visibility in an ever-changing digital world. 

 

 

 

 

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